Covington Family Dental: Seven-Figure Revenue and the 3-Day Work Week

The Challenge: Reaching the Next Level Without Burning Out

Covington Family Dental aimed to pass $1,000,000 in annual revenue while maintaining a three-day clinical week. The practice was ~90% PPO, and uninsured patients underused care.

Office Manager Kirk Teachout proposed a three-part plan: tighten operations, intentionally rebalance PPO exposure, and launch a branded membership to engage uninsured patients and add predictable revenue without adding administrative burden.

The Solution: Three levers working together

From 2019 onward, Covington Family Dental executed a coordinated plan:

• Operational tuning to reduce front-office friction and streamline handoffs.
• Deliberate PPO rebalance to reduce dependence (~90% → ~50%) and improve unit economics.
• The Sweet Tooth Club (Clerri-powered) to serve uninsured patients with clear value, automated recurring billing/renewals, and member communications, keeping the shift sustainable day-to-day.

Clerri automated the end-to-end membership workflows, allowing staff to focus on patients rather than paperwork. The program became a reliable way to engage uninsured patients and add predictability alongside the operational and PPO changes.

The Results: Engagement up; goals met without adding days

Combining operational tuning, a deliberate PPO rebalance, and a Clerri-powered membership program increased patient engagement and supported the practice in achieving its goals without requiring additional clinical days.

• Members engaged more: +54% visits and +84% procedures per year.
• Practice outcomes (from the broader plan): Reached seven figures while maintaining a 3-day clinical week.
• PPO exposure reduced: ~90% → ~50%.

Covington Family Dental proved that you don't have to choose between massive growth and quality of life. The path forward is built on predictability, loyalty, and effortless automation.