Arbor Dental Group Dr. Matthew Strange
Our dental membership plan keeps patients loyal and our practice thriving.
78% More cash collections
- Active members
- 471
- Measured
- 2023 to 2024
The data behind membership
The Membership Effect
When practices add a Clerri membership plan, patients come back more often, accept more treatment, and produce more recurring revenue, year after year.
471 Active members
▲ 32% year over year More visits ▲More treatment accepted ▲Recurring revenue ▲
20,000+ dentists trust Clerri
The lift
Members visit more, accept more, and produce more
Across Clerri practices, members come back more often, accept more of the care they need, and drive more recurring production.
76% More visits Members come back for the care they already paid for.
146% More procedures They say yes to more of the treatment they need.
172% More cash production Recurring revenue you can actually plan around.
Figures reflect membership patient activity across Clerri practices and are illustrative pending final verification. Membership plans are not insurance.
Why it happens
Membership changes how patients behave
The effect is not a discount trick. It comes from removing the friction that keeps patients away.
- They already paid for care. A membership is prepaid preventive care, so members come back for the cleanings and exams they are owed instead of putting them off.
- A clear, simple price. No surprise costs and no confusing fine print. When care is predictable and affordable, patients say yes to more of the treatment they need.
- Loyalty, not discounting. Membership builds a recurring relationship with your practice, so patients stay, refer, and produce far more over time than a one-time discount ever could.
Member vs cash patient
The same patient, two very different outcomes
Membership does not just lower a price. It changes the relationship, and the numbers follow.
Feature Clerri member Cash patient
Visits per year Up to 3x more Fewer
Treatment accepted 2x more Less
Annual cash production +172% Baseline
Returns after the first visit Yes No
Predictable, recurring revenue Yes No
Loyal to your practice Yes No
Real practices
Real practices, real growth
Clerri practices growing their visits, procedures, and cash production year over year.
7 to 7 Dental Brandi Rose
Clerri helped us manage multiple offices and track ROI effortlessly.
85% More production
- Active members
- 1,275
- Measured
- 2023 to 2024
Covington Family Dental Kirk Teachout
Clerri made our workflow smoother and our patient relationships stronger.
84% More procedures
- Active members
- 167
- Measured
- 2023 to 2024
Peter K. Cocolis DDS Dr. Peter K. Cocolis
Our in-house membership plan is a great solution for patients without insurance.
119% More cash collections
- Active members
- 1,818
- Measured
- 2023 to 2024
Year-over-year change, 2023 to 2024. Figures provided by the practices and illustrative of individual results.
Customer story
How SkyRidge Dental grew membership enrollment 8X
SkyRidge Dental Read the customer story 8X Increase in plan enrollment
300+ Active members
$142,337 Subscription revenue
Your numbers
See your own Membership Effect
Move the sliders to your practice and see the recurring revenue and added production a membership plan can put back on your schedule.
Based on Clerri's 172% average production lift and a 75% enrollment rate. Figures are illustrative, not a guarantee of results.
Projected new annual revenue $552,000 Get your custom plan
Recurring membership$189,000
Added production$363,000
New members450
Questions
Membership Effect FAQs
What is the Membership Effect?
It is the lift practices see after patients join a Clerri membership plan: more visits, more accepted treatment, and more annual cash production. Members come back for the care they have already paid for and say yes to more of what they need.
Where do the 76, 146, and 172 percent figures come from?
They reflect membership patient activity across Clerri practices, measured against the same patients before they joined a plan. These figures are illustrative and being finalized, and membership plans are not insurance.
Why do members accept more treatment?
Membership gives patients a clear, fair price and a simple reason to keep up with care. When treatment is predictable and affordable, patients say yes to more of what they actually need.
Will the Membership Effect work for my practice?
The pattern shows up across practices of every size because it comes from patient behavior, not a discount. A Clerri growth specialist helps you design and price a plan so your members visit more, accept more treatment, and produce more.
See the Membership Effect in your own numbers.
Request a 15-minute walkthrough and we will show you the visits, treatment, and recurring revenue a membership plan can add to your practice.
Request a 15-minute walkthrough Live in two weeks or lessWorks inside your PMSNo obligation
Figures are illustrative and not a guarantee of results. Membership plans are not insurance.