Blog

How a Leading DSO Simplified Membership And Boosted Utilization Across 100+ Locations

  • Groups DSOs
  • Platform and services
  • Patient loyalty and retention

For growing DSOs, it's simple: deliver excellent care while keeping schedules full. But scaling that mission requires the right DSO membership plan management solution.

Smile Partners, a leading DSO serving over 100 premier practices across five states, knows the challenge well. Their core mission, as CEO Dave Gaspar states, is clear: “We know that there are a lot of patients and individuals throughout the country who have dental needs. And our job is to help them elevate their oral care.” 

We provided the scalable in-house dental plan software to make that mission effortless. That’s why practices using Clerri see an average of 76% more visits, 146% more procedures, and a 172% increase in production compared to uninsured or cash-pay patients. 

That’s how we help organizations like Smile Partners bring care closer to their patients.

The bottleneck: Optimizing dental patient retention for DSOs

The need for a solution is urgent, as Dave Gaspar explains, “We know that as time goes on, more and more Americans don't have dental insurance.” This situation presents a huge opportunity for patient retention, but only if the technology is right.

Without a modern platform handling the backend, the goal of filling schedules and ensuring compliance and security across a network of 100+ offices becomes impossible. For Smile Partners, the Smile Easy Plan serves as a vehicle for high-quality care, but scaling it meant simplifying the operational side.

Director of Operations Joe Shermetaro confirmed the ultimate business need: “Filling schedules is the foundation of what we do as a thriving, growing group. Obviously, filling the schedules helps us hire the best staff, the best doctors, the best hygienists, make overall improvements to our practices, and our Smile Easy Plan allows us to do that.”

The Clerri solution: Technology that empowers care decisions

Smile Partners found that a true partnership with Clerri, backed by technology, was the key to unlocking consistent growth and optimizing dental patient retention for their DSOs.

This partnership provides a simple solution to a complex problem. The Smile Easy Plan is a powerful, cost-effective tool for treatment acceptance.

The Smile Easy program allows us to offer an in-house plan to patients to get them cost-effective solutions to the treatment that they need.

Clerri provides the essential simplicity that drives success at scale. The platform ensures that Smile Partners can retain patients and elevate their care over time, which, as Dave Gaspar highlights, is the core purpose:

“And we really see the retention as well as the elevation of the oral health care for those patients when they're on the Smile Easy Plan.”

A unified platform for multi-site management

For an organization spanning five states and over 100 practices, centralization is non-negotiable and a requirement. Clerri focuses on enabling, not complicating, the DSO’s mission.

We helped Smile Partners transition from complexity to clarity, a move essential for any high-growth group seeking scalable in-house dental plan software.

Next steps: Stop surviving & start scaling with confidence

Smile Partners is demonstrating that a simple, centralized DSO membership management solution is the key to delivering exceptional patient care and driving significant growth.

Stop letting manual processes hold you back. Start seeing membership impact at scale.

  • Want to dive deeper into the strategy behind these results? Get our comprehensive guide to the financial and operational benefits of membership. Download The Membership Effect Ebook for Free!
  • Ready for a quick look? Check out the Clerri Care Membership Platform here.

See it working in a real practice.

Book a 15-minute walkthrough of the platform behind the blog.

Book a walkthrough
Free to set upLive in about two weeksWorks in your PMS