As 2025 came to a close, it was clear that the dental industry had reached a tipping point. More providers than ever are moving away from the complexities of traditional insurance toward a model that prioritizes the patient-provider relationship. At Clerri, we are proud to lead this movement as the industry's largest and most trusted care membership platform.
This past year was defined by record-breaking growth, technological breakthroughs, and a steadfast commitment to our mission: Transforming how dental practices grow.
Our success is measured by the success of our customers. In 2025, we helped our community of care providers achieve financial results that reset the industry standard.
$114.4 million in practice membership revenue
In 2025 alone, our member partners generated $114.4 million in revenue from their membership plans. This isn't just a number. It represents thousands of practices gaining financial independence and predictable cash flow.
Unprecedented practice growth
The Clerri community expanded at an incredible pace this year:
- Subscriber growth: 27,000+ increase in members YoY.
- Location growth: 1,000+ new participating locations (+13%).
- Market leadership: now supporting 4,000+ dental practices and 7 of the 10 largest DSOs.
Dental membership plans outperform uninsured and cash-pay models
The data proves that members develop a lasting loyalty and commitment to their oral health that cash-pay models just can’t match. By replacing restrictive insurance with simple, transparent membership plans and pricing, our platform helps to remove treatment barriers and build a foundation of predictable practice revenue.
Compared to uninsured or cash-pay patients, Clerri-powered practices see, on average:
- 76% increase in annual visits.
- 146% more procedures completed.
- 172% more production generated.
Read more about the Membership Effect here.
A year of bold transformation
2025 was a milestone year for our brand and our technology. We didn't just grow—we evolved to meet the needs of an increasingly modern healthcare landscape.
- A new vision for membership — Over the Summer, Kleer and Membersy officially rebranded as Clerri, signifying a new era of innovation and industry leadership.
- Proven momentum — We joined the Inc. 5000 list of America’s fastest-growing private companies in 2025, as the only all-in-one solution trusted by over 4,000 independent practices and 7 of the 10 largest DSOs.
- Connecting The Bridge — In September, we released The Bridge, a unique automation-first application that integrates directly into your PMS (practice management software) to simplify daily tasks for front desk teams.
- AI and data analytics — In October, we announced new AI-driven capabilities coming in early 2026 that will leverage anonymized data to showcase the tangible impact of membership plans on practice performance.
- 6 years. 250,000+ dentists. 1 winner. — We were honored to accept the 2025 Dentaltown Townie Choice Award® for Dental Membership Plans (our sixth consecutive win), an endorsement of our leadership in the category from over 250K dentists who use Clerri every day.
We closed out the year by welcoming our new CEO, Jim Higgins. An executive recognized for revolutionizing the healthcare experience and scaling digital service channels, Jim is uniquely suited to advance our mission and optimize access to care for all.
I look forward to leading the team as we accelerate our mission to reduce reliance on restrictive insurance plans and deliver exceptional value to our customers by optimizing access to quality healthcare for more patients.
As we enter the new year with more momentum than ever, our goal remains the same. Provide the most effortless, confident, and personable membership experience for providers and patients alike.
If you are ready to reduce insurance dependence, increase patient loyalty, and build a predictable revenue stream, there has never been a better time to join the 20,000+ dentists, 5,000+ independent practices, and 200+ groups that work with us.
